Are you confident that your customers are satisfied with your company’s services, responsiveness and pricing structure? Do your customers provide referrals to you? Are your customers using competitors for similar products or services? Have you experienced an unsettling trend of customer turnover? If the answer to any of these questions is “yes,” you should consider KB Business Marketing’s Customer Relations Programs. Our services include:
Customer Service Training
Keeping an existing customer is a lot cheaper than getting a new one. Although many businesses provide excellent service, a key aspect of Customer Relations Programs is that continuous improvement in service should be the norm, not the exception. We provide motivating, high-energy workshops with extensive materials to help in improving your level of customer care.
Communication Programs
We assist clients by developing effective Communication Programs that can result in increased customer retention, referrals and new business. These might include actively communicating to your customers via informative seminars, e-communication, newsletters, regular correspondence, scheduled phone calls, sending articles, media quotes, publicity, announcements, etc.
Customer Relationship Interviews
Customer Relationship Interviews are face-to-face “customer service feedback” meetings with customers. They can be tremendous tools to improve service delivery, increase customer retention, gain useful input on expanding or developing new products or services, and generate more work from customers. KB Business Marketing has developed a highly productive methodology to prepare, implement and follow-up on Customer Relationship Interviews. Through this service, we help our clients to improve all aspects of service delivery and maximize their business relationships with their customers. We provide crucial strategic guidance, utilize surveys and/or customer interviews to gain customer input, and help restructure their organization to make the needed changes.
KB Business Marketing designs these programs, can personally conduct the interviews (or train your personnel), analyzes results, and provides recommendations for service improvement and new business generation. We provide you with written training materials, checklists and forms to make this program as successful as possible.
Customer Satisfaction Surveys
Effective Customer Satisfaction Surveys can help management understand customer needs, identify problems and opportunities, and develop and evaluate courses of marketing action. As a third party resource, KB Business Marketing can uncover useful information that you may not otherwise be able to find. We custom-design surveys specifically for your customer base and your objectives.
Contact us with your questions.
