Ask the expert … How to Select a Full-Service Marketing Firm by Kevin W. Brown, M.B.A. Q.  What can a full-service marketing firm can do for you? A.  Since marketing is the broadest business discipline, there are numerous techniques available. Each has its own attributes and drawbacks.   So, which is best for your situation?  So, which […]

Commit to Consistent Marketing! One of the most devastating impacts on a marketing program is inconsistency — jumping in an out of marketing efforts only when time and money “permits.”   This is folly — marketing is the lifeblood of a business!  Without it you won’t have customers — or revenue. Instead, develop a Strategic Marketing […]

Why “Cookie-Cutters” Don’t Work in Marketing Copyright   Kevin W. Brown, M.B.A. A Rainbow of Options — Which to Choose? Strategic marketing planning should combine the unique effectiveness of different marketing methods.  This is absolutely crucial.  Marketing is the most diverse business discipline, and as such, there is an extremely wide array of techniques to utilize. […]

Ask the expert … How to Choose a PR Firm By Kevin W. Brown, M.B.A. Q. We are currently using a PR firm but find that often they just don’t “get  it.”   Our PR agency often writes copy that doesn’t represent our company well and shows a lack of understanding of business.  This is our […]