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How to Select a Full-Service Marketing Firm
2 May 2017
Ask the expert … How to Select a Full-Service Marketing Firm by Kevin W. Brown, M.B.A. Q. What can a full-service marketing firm can do for you? A. Since marketing is the broadest business discipline, there are numerous techniques available. Each has its own attributes and drawbacks. So, which is best for your situation? So, which […]
Tip of the Month
5 Apr 2017
Commit to Consistent Marketing! One of the most devastating impacts on a marketing program is inconsistency — jumping in an out of marketing efforts only when time and money “permits.” This is folly — marketing is the lifeblood of a business! Without it you won’t have customers — or revenue. Instead, develop a Strategic Marketing […]
Article of the Month
5 Mar 2017
Why “Cookie-Cutters” Don’t Work in Marketing Copyright Kevin W. Brown, M.B.A. A Rainbow of Options — Which to Choose? Strategic marketing planning should combine the unique effectiveness of different marketing methods. This is absolutely crucial. Marketing is the most diverse business discipline, and as such, there is an extremely wide array of techniques to utilize. […]