Website Development & Marketing

 

As a corporate image statement, it is crucial that your company’s website is visually attractive, rich in useful and interesting content, designed with logical navigation, and built around fundamental marketing concepts.  KB Business Marketing applies our business expertise in strategy, market analysis and in developing effective websites that are professional-looking and bring results.  We design sites specifically tailored to your chosen target markets  (demographic by industry, profession, income, age or other criteria). 

Design Services:
KB Business Marketing focuses on designing websites that meet your specific objectives.  Some businesses want highly creative designs that stand out in the marketplace, while others want a conservative look.  Others seek to gain significant new business through having a website, while others use it as primarily a customer relations vehicle.  Most businesses appreciate having a design that complements existing corporate materials, so that there is consistency for branding and image building purposes.   We discuss these and other options with each client at the outset of the design process. 

· Search Engine Optimization:  Depending upon the client’s needs, we offer a high-level of SEO support that can help you to achieve your search engine ranking objectives.

· Social Media and Mobile:  We can help you create your own social network or online community. We also can provide comprehensive mobile solutions, (including iPhone and Android applications and mobile websites).

· User-Generated Content:  Whether your desire is for blogs, webinars or other interactive content, we can help.

· Customer-Only Privacy: We offer capabilities to help your customers access and send sensitive information in a secure structure.  This can include documents, surveys, secure communication, and billing and payment systems.

From concept to completion, KB Business Marketing works with you on branding and positioning, design, content development and marketing your website.

Strategy, Text-Writing and Logo Services:
Many of our clients are not prepared to provide all the necessary information in order for us to design a website, such as effective text on their firm, identification of targeted markets, or an eye-catching logo.  As a value-added feature for these clients and in addition to our website design services, KB Business Marketing offers a breadth of capabilities that can prove to be crucial for an effective website:

· Strategic Services Supplement:  These services include consulting on issues that are crucial to effective marketing, such as selection of targeted markets, identification of differentiating characteristics, preparation of mission statement, prioritization of services, and more.  

· Text Writing Supplement: These services are important for those clients that do not have effective text written on their services and other features.  Clients value our unparalleled expertise gained in researching and writing countless websites over the last 15 years.  

· Logo and Image Building Supplement:  If your company needs to revamp its logo and corporate color scheme, it is better to have it done before you complete a web site.  We have provided these services to over 100 clients.

Maintenance:
· Monthly Maintenance:  On a contract-basis, we offer monthly updating of text (such as input of e-newsletters, firm news, seminars, etc.) and other revisions to the site.

Please contact us for more detailed information.  

Other Services:
Outsourcing of Marketing Projects
Strategic Business Advisory Services
Part-Time Director of Marketing™ Service