Branding & Positioning

 

Do you have trouble setting your company apart from the crowd?  A key reason for your problems may be Branding and Positioning!

All marketing communication must effectively communicate the business’s differentiating characteristics (i.e., key selling points), culture and ability to serve the firm’s targeted markets.  All of these elements, plus more, are part of developing Branding and Positioning strategies.

How Do We Help You?
Our goal is to develop superb marketing pieces that meet your needs, while limiting the use of your valuable time.  Toward that end, KB Business Marketing makes the process easy: we consult with you on strategy, research and write the content for marketing materials (website, brochures, etc.), handle all aspects of design, prepare the artwork, and handle final production/publishing. 

Strategy:
The strength of KB Business Marketing is based upon Kevin W. Brown, M.B.A.’s twenty-plus years of marketing and business management experience.  KB Business Marketing makes the process easier for clients through consultations and interviews, and by providing helpful materials, such as worksheets to better define a client’s unique attributes (improving the material’s effectiveness).  Some of the issues we address include:

· Targeted marketing
· Branding and positioning strategies
· Market needs analysis

Copywriting:
We research and write materials specifically tailored for your targeted markets.

Design:
We design a wide range of marketing materials for different uses.  We add tremendous value, gained through developing thousands of pieces, in preparing designs based on your company’s culture, desired image and targeted market.  Whether you want a highly creative or conservative piece, we have the capabilities to serve you.  

Please contact us for more detailed information. 

Other Services:
Outsourcing of Marketing Projects
Strategic Business Advisory Services
Part-Time Director of Marketing™ Service